Privacy Policy

Last updated: February 2026

What in the Food (“we,” “us,” “our”) operates whatinthefood.com. This policy explains how we collect, use, and protect your information when you visit our website or interact with our content.

We take your privacy seriously. We will never sell, rent, or share your personal data with third parties for their marketing purposes.

Data controller

What in the Food is the data controller responsible for your personal data. For questions or requests regarding your data, contact us at hello@whatinthefood.com.

What we collect and why

Email address (when you subscribe to our newsletter or sign up for early access). Legal basis: your explicit consent, given when you submit the form. Purpose: to send you content updates, episode announcements, and information about things we’re building.

Analytics data (pages visited, time on site, referring source, browser type, device type, general geographic region). Legal basis: legitimate interest in understanding how visitors use our site so we can improve it. This data is aggregated and not used to personally identify you.

Information you send us (when you email us directly). Legal basis: legitimate interest in responding to your inquiry. Purpose: to reply to your message.

Email communications

If you subscribe to our newsletter, you will receive periodic emails about new content, research breakdowns, and updates. Every email includes an unsubscribe link. You can withdraw your consent at any time by clicking unsubscribe or emailing us. We will never sell, rent, or share your email address.

Cookies

Our website may use cookies — small files stored on your device. We use essential cookies required for basic site functionality and analytics cookies to understand site traffic in aggregate.

Non-essential cookies are only placed with your consent via our cookie consent banner. You can change your cookie preferences at any time through the banner or your browser settings. Disabling cookies may affect some site features.

Third-party services

We use the following types of third-party services to operate our site:

Email marketing platform — to manage newsletter subscriptions and send emails.
Analytics tools — to understand site traffic in aggregate.
Hosting provider — to serve our website.

These services process data on our behalf under data processing agreements. Some of these services may be based in the United States or other countries outside the European Economic Area. Where this is the case, data transfers are protected by appropriate safeguards such as Standard Contractual Clauses or the EU-US Data Privacy Framework.

Data retention

We retain your email address for as long as you remain subscribed. If you unsubscribe, your data will be removed from our mailing list within 30 days. Analytics data is retained in aggregated, non-identifiable form and is not linked to individual users.

Your rights

Depending on your location, you may have the right to:

Access — request a copy of the personal data we hold about you.
Rectification — request correction of inaccurate data.
Erasure — request deletion of your personal data.
Restriction — request that we limit how we use your data.
Portability — request your data in a structured, machine-readable format.
Withdraw consent — withdraw consent at any time.
Opt out — we do not sell or share your personal information. We never have and never will.

To exercise any of these rights, email hello@whatinthefood.com. We will respond within 30 days.

If you are unsatisfied with our response, you have the right to lodge a complaint with your local data protection authority.

Do Not Sell My Personal Information

We do not sell your personal information. We do not share your personal information with third parties for their marketing purposes.

Data security

We use reasonable technical and organizational measures to protect your personal data. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Data breach notification

In the event of a data breach that poses a risk to your rights, we will notify affected users and relevant authorities in accordance with applicable laws.

Children’s privacy

Our content is designed to be family-friendly, but this website is not directed at children under 13. We do not knowingly collect personal data from children under 13. If you believe we have collected data from a child, please contact us and we will delete it promptly.

AI-assisted content

Some content on this site, including visuals and written material, may be created or assisted using artificial intelligence tools. All factual claims are independently verified regardless of how content is produced.

International transfers

If you are accessing this site from outside the country where our services are hosted, your data may be transferred across borders. We ensure appropriate safeguards are in place for all international data transfers as described in the third-party services section above.

Changes to this policy

We may update this policy from time to time. Significant changes will be communicated via our website or email where possible. The “last updated” date at the top reflects the most recent revision.

Contact

Questions, concerns, or data requests:
hello@whatinthefood.com