About What in the Food

What in the Food is a food science education brand that breaks down nutrition myths, exposes misleading food marketing, and helps you make smarter choices — backed by real research, never by BS.

What we do

We create videos that roast, debate, and expose the truth about what’s really in your food. Think courtroom trials where your fridge is on trial, comedy roasts where a chili pepper tears apart fake health foods, and dramatic reveals that decode misleading nutrition labels.

Beyond video, we publish deep dives, research breakdowns, and practical guides that help you cut through the noise of food marketing.

Every claim is fact-checked against real nutrition labels, FDA data, and published research. We never bend science for a brand deal, and we never shame anyone for what they eat. We call out bad marketing, not people.

Where to watch

YouTube — Episodes and shorts
TikTok — Episodes and shorts

Contact

Questions, feedback, or collaboration ideas:
hello@whatinthefood.com